The Story I decided to call as many prospects as I could to learn more about my target market and develop some relationships. Learning the problems is the point of the interviews, even when you start with a set of hypotheses about their problems. I tried a simple call asking for a 10-15 minute interview as [...]

I recently put down Chet Holmes’s The Ultimate Sales Machine. It is one of the best business and marketing books I’ve ever read. And I read way too many. I will attempt to summarize it in one hundred words. Schedule six tasks everyday. Work on your business from different angles with people in your business [...]