Archive | October, 2011

Why (and How) You Should Script Customer Development Like Sales

Recently I have done a large slate of customer development interviews focused on some niche applications for project management software. Many of the interviews follow the typical scripted path that I have put together for the purpose. My starting point for the script was Ash Maurya’s excellent book, Running Lean: Iterate from Plan A to a [...]

Read full story Comments { 3 }