Archive | July, 2012

Don’t waste time in bad conversations

Ever feel stuck in a customer conversation that is going nowhere? Let’s fix that. Check yourself The first thing to consider is whether or not this conversation is really a drag because there is no mutual exchange of value to be had or if you’re just checked out. Moms and third grade teachers everywhere were [...]

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Cold Email that Gets Answered

An excerpt from my cold calling book… Subjects All most people will see is the ‘To:’ and ‘Subject:’ lines. Make them good. Your subject should be terse and free of useless words. Be specific and summarize the email. If the email includes a deadline or a date, then put it in the subject. You can [...]

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