GatherContent’s pricing page

Things we like

1. Bottom CTA
2. Featured plan
3. All include
4. Billing FAQ
5. More questions contact CTA
6. H1
7. Annual billing + discount

Things we’re not sure about

1. No humans or testimonials

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KISSmetrics’ pricing page

Things we like

1. Featured plan
2. “Get Started” CTA copy
3. Many layered CTAs
4. Add-ons
5. Billing FAQ

Things we’re not sure about

1. Event volume + Things we like pricing is confusing
2. No bottom CTA or questions section

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Moz’s pricing page

Things we like

1. Featured plan
2. Annual discount
3. Detail tooltips = hidden complexity, on-demand answers
4. Not per-user pricing
5. CTA variant for featured plan

Things we’re not sure about

1. No humans
2. No social proof

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Hubstaff’s pricing page

Things we like

1. Featured plans
2. Annual discounts
3. Billing FAQs
4. Testimonials and humans
5. Bottom CTA
6. Short trial

Things we’re not sure about

1. Per-user (exempted for this case, they are literally per-user)
2. Bottom questions section

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Groove’s pricing page

Things we like

1. H1 != “pricing”
2. “Get Started”
3. Humans and testimonials!
4. Pretty.
5. Billing FAQ
6. Bottom CTA

Things we’re not sure about

1. Confusion over which Things we like in compare are important?

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VWO’s pricing page

Things we like

1. Trust markers
2 apotekerendk.com/. Best for
3. Annual billing
4. Humans
5. Testimonials
6. Billing FAQ

Things we’re not sure about

1. No bottom CTA
2. Distracting icons in plan comparisons
3. Over focused on plan comparisons. Maybe insert a call sales instead CTA?

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Drip’s pricing page

Things we like

1. Social proof
2. Annual + annual discounts
3. Guarantees for risk reduction
4. Testimonials + humans
5. Featured plan

Things we’re not sure about

1. A little busy at the bottom.
2. Would benefit from “All include” section for reducing confusion in comparing plans table
3. No true bottom CTA or questions/sales CTA.

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