Building a software company but mostly everything in between
Do focus on the important differences between plans
If the lowest level plan doesn’t include a feature, you don’t have to include it with an ‘X’ in the table. Reduce the visual clutter by showing what plans do include and highlighting how plans differ.Reducing complexity allows people to focus on decision making and the specific things on the page that they need to take the next steps. If you have a laundry list of items for each plan, consider an all include section to keep your table clean.I like the way Hubstaff handles this on their pricing page.