Things we like
1. Featured plan
2. Annual discount
3. Detail tooltips = hidden complexity, on-demand answers
4. Not per-user pricing
5. CTA variant for featured plan
Things we’re not sure about
1. No humans
2. No social proof
Moz’s pricing page
Author: robert
Hubstaff’s pricing page
Things we like
1. Featured plans
2. Annual discounts
3. Billing FAQs
4. Testimonials and humans
5. Bottom CTA
6. Short trial
Things we’re not sure about
1. Per-user (exempted for this case, they are literally per-user)
2. Bottom questions section
Groove’s pricing page
Things we like
1. H1 != “pricing”
2. “Get Started”
3. Humans and testimonials!
4. Pretty.
5. Billing FAQ
6. Bottom CTA
Things we’re not sure about
1. Confusion over which Things we like in compare are important?
VWO’s pricing page
Things we like
1. Trust markers
2 apotekerendk.com/. Best for
3. Annual billing
4. Humans
5. Testimonials
6. Billing FAQ
Things we’re not sure about
1. No bottom CTA
2. Distracting icons in plan comparisons
3. Over focused on plan comparisons. Maybe insert a call sales instead CTA?
Drip’s pricing page
Things we like
1. Social proof
2. Annual + annual discounts
3. Guarantees for risk reduction
4. Testimonials + humans
5. Featured plan
Things we’re not sure about
1. A little busy at the bottom.
2. Would benefit from “All include” section for reducing confusion in comparing plans table
3. No true bottom CTA or questions/sales CTA.
Basecamp’s pricing page
Things we like
1. Good H1
2. Easy to understand
3. Not-per-user called out
4. “Get Started”
5. Billing FAQ
6. Bottom CTA
Things we’re not sure about
1. These guys get to cheat the typical format a bit at their scale.
Baremetrics’ pricing page
Things we like
1. Featured plan (though the colors are too much, it distracts IMHO)
2. Social proof
3. Humans + testimonials
4. More questions callout
5. Guarantee
6. H1
7. All include
Things we’re not sure about
1. Plan colors
2. No billing FAQ
Bidsketch’s pricing page
Things we like
1. H1
2. Annual discounts
3. Short trial 14d
4. Testimonials
5. Billing FAQ
6. The comparison is super tight. I dig the pricing ordering left to right.
Things we’re not sure about
1. More humans
2. Bottom CTA
Expensify’s pricing page
Things we like
1. Plan names
2. Clear CTA
3. Bottom CTA
Things we’re not sure about
1. No featured plan
2. No billing FAQ
3. Confusing ‘signup today’ pitch without a sign up CTA
ZenDesk’s pricing page
Things we like
1. H1
2. Comparisons stack and are simple
3. Awesome bottom CTA
4. Billing FAQ
5. More questions callout
Things we’re not sure about
1. Buy now + Free trial CTAs
2. Multiple products is complex
3. Different trial periods is tricky
