Things we like
1. Featured plan
2. Annual discount
3. Detail tooltips = hidden complexity, on-demand answers
4. Not per-user pricing
5. CTA variant for featured plan
Things we’re not sure about
1. No humans
2. No social proof

Building a software company but mostly everything in between
1. Trust markers
2 apotekerendk.com/. Best for
3. Annual billing
4. Humans
5. Testimonials
6. Billing FAQ
1. No bottom CTA
2. Distracting icons in plan comparisons
3. Over focused on plan comparisons. Maybe insert a call sales instead CTA?
1. Social proof
2. Annual + annual discounts
3. Guarantees for risk reduction
4. Testimonials + humans
5. Featured plan
1. A little busy at the bottom.
2. Would benefit from “All include” section for reducing confusion in comparing plans table
3. No true bottom CTA or questions/sales CTA.