Do highlight common features in an “all include” section below the table


  1. The use of an “all plans include” section factors a lot of complexity out of the table and allows people to compare plans much more quickly. It also provides an area to laud the basic features and benefits that people expect from your product without cluttering the area where you can put forward the features people use to make purchasing decisions.All include sections are visual improvements that reduce complexity and allow for faster decision making.Stripe’s pricing page is an excellent example of this technique.