Do include a below the table option to contact us or to reach sales


  1. This needs to be below the table and we tend to think it should be last if sales is a common endpoint for your prospects. This is a catch all type of CTA for your customers that don’t understand your pricing or don’t have time to evaluate it. I wouldn’t worry about the “don’t have time” folks. They tend to be the happiest to trade money for time. Some industries and segments don’t understand SaaS pricing and self-service models in general. They just want to hear from a human. It’s their ultimate trust check.I may like ZenDesk’s the best, but Basecamp is another example of this technique.