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- Trust markers are a broad category of things. You could include testimonials and other social proof here but we’ve chosen to separate these. The image above highlights published metrics about reliability and social proof in the form of volume statistics, but you could also offer a money back guarantee. These things not only serve to influence people as social proof, but they also can be is the risk reduction category.People will buy when they know, like, and trust you. These trust markers can help like they do for WP Engine.